Companies seeking to become more customer-centric should define the customer experience as a formal end-to-end process in their organization.
Business leaders that subscribe to the process-centric approach to business improvement understand the importance of having well-defined end-to-end processes. Typical end-to-end processes that are well-defined and optimized in businesses today include:
* Plan to Profits [...]

Bus sides. Shopping bags. Keychains. Radio shows. Cold calls. The list is endless that represents all that can be done to promote a business. Here’s another list: frowning; looking disheveled; ill-preparedness; saying “no” to Girl Scouts. These can DEMOTE a business.
Father of Guerrilla Marketing, Jay Conrad Levinson, describes this best: “Marketing is everything you [...]

Vehicle graphics are very important for certain types of automobiles such as the emergency services like the police, ambulance and fire brigade. There are various different reasons for this with the most obvious being that these vehicles should be easy to distinguish. Effective vehicle graphics means that members of the public will quickly and easily [...]

Finding the perfect holiday gift for clients and employees can often times be a very hard task. With a wide range of interests, hobbies, and age differences it is almost impossible to find one gift that will please everyone in your company. A great employee gift can be the foundation of them building a much [...]

Diversification has always been an extremely successful way to reduce financial risk while making consistent and positive gains. Cross Atlantic Commodities, Inc. (CACI), that trades on the Over the Counter Bulletin Board (OTCBB) under the symbol CXAC, whose diversified product offerings are in a number of multi-billion dollar industries, is a benchmark of [...]

Promotional products are used in politics to promote candidates and causes. Companies used them as incentive gifts for their employees. Examples of promotional items include pens, pencils, t-shirts, caps, key chains, umbrellas, jackets, mints, etc. The collection of certain types of promotional items is a popular hobby.
A survey of 180 college students at five U.S. [...]

We can create a brochure that is customer oriented and with the right structure. In a paragraph were the words on the left line up evenly and the words on the right do not. This is called a “ragged right.” This format is easier to read than “justified” type which lines up evenly on both [...]

In today’s information-intensive world, it’s hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company’s name out to its target market and keep it there.
The promotional items that you choose are limited only by your own creativity. They can range from market-proven goods such as [...]

Marketing rules are the same no matter how big or small your business is: (1) brand your product, (2) determine who your target audience is, (3) get the sales, and (4) establish repeat customers. Online marketing is very effective in managing all four of these rules.
Online marketing is much more than putting your [...]

A well designed brochure is an asset to the marketing department of a company. Nine out of ten businesses will want to develop the copy (words) first. Why, because you only have a certain amount of space to tell your story. You can always select graphics and pictures that will re-enforce your message later on.
Write [...]

The music industry in the UK is flailing. UK album sales were down 11% last year and major, established artists are now finding that album sales are not their main source of revenue.
Enter Harvest Entertainment, management services for the entertainment industry. Harvest have put their clever marketing skills to good use and have controversially [...]

Branding & Marketing. Are you confused about these 2 important elements of business? You are not alone. Nowaday, 94% of business owners, entrepreneurs & business tycoons do not know the difference between Branding and Marketing. So, they are not maximizing the corporate profits that they could have generated. They are losing 37% to 370% sales [...]

The first timepieces were believed to have been sundials, though non mechanical, these devices were able to give a good indication of the time of day by tracking the suns movement. The portable time piece did not arrive until the 16th century and continued to evolve throughout the 17th century. With advances in technology the [...]

Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?
Developing a catchy slogan seems to be an important step in [...]