There is no question the internet offers tremendous opportunities you can find nowhere else. However, your small business is constantly going to be under the gun during a recession. You will have to fight dwindling sells, the constant expenses to keep your online business appealing, and have to deal with prospects that are [...]

In case you need another reason to learn copywriting: The whole idea of creating a website or ezine is to attract clients, right? But I’m constantly surprised to find websites that not only fail to attract clients. They actually insult their readers.
Example 1: Writing for his ezine, a self-styled marketing expert compared troublesome clients to [...]

To attract clients online, your website needs to showcase your talents, skills and experience. So you create an “about” page. Often you will also be asked to submit a bio as part of a proposal or bid or a consulting project.
When I work with clients on website copywriting, I often hear, “I don’t want to [...]

No two people are alike in the MLM business, but there are some shared personality traits that are common to those who have started and operated in MLM already. One of the most common personalities inherent among MLM business people is their entrepreneurial spirit.
What are some of these traits that make up [...]

Email marketing means communication with your subscribers. How effectively do you communicate is the most important question to ask. The next thing to ask is how would you communicate with your friends and family? The answer should be obvious. You communication is effective when you are not trying to ‘fake’ it.
Analyze the emails written [...]

Every company is looking to get consumers to spend their money. Consumers need our services, our product, or our help. How does a company get their product to customers? Through a store front, website, and some will even bring it to the individual’s front door! The idea of a store front and other means of [...]

It is not enough to get visitors to your site. You want to keep them coming back. The easiest way to do this is to make your site as sticky as possible.
Sticky means that when your visitors get to your site, they stay for awhile because you offer lots of good content. It also means [...]

Women today have less and less time to do the things they want to do, like shopping due to family commitments and having in most cases a full time job too and this is showing itself in the behaviour of shortened online shopping.
One such company who realised this early on, decided to completely change [...]

Website copywriting faces a big challenge these days. Prospective clients and buyers get tired of reading the same promotional messages on every website.
Everybody promises, “Insider tips to take your business to the next level.” Or, “Transform your life in 7 easy steps.”
But do these claims really attract clients? I suspect visitors click away, muttering, “I’ve [...]