At first glance, big picture thinking and customer focus would seem to be mutually exclusive terms. After all, the first phrase connotes a farsighted, panoramic view of business, while the second implies an intense, laser-beam-like concentration on the customer. Yet as revealed in Magnifying Customer Focus: A Study of Current Trends and Future Possibilities 2006-2016, [...]
When speaking to audiences or coaching clients, I am always asked what may have gone wrong upon submitting their proposal to a prospect who was previously interested but now no longer communicates.
1. Speak to the budget of your prospect
2. Itemize your packages offered for easy comparison
3. Full disclosure
Prior to writing your proposal, [...]
It’s tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is equally essential to keeping your business thriving. The secret to repeat business is following up in a way that has a positive effect on the customer.
Effective follow-up begins immediately after [...]
Loyalty cards have invaded and have taken over our lives! It all started innocently enough. It seemed like no big deal when airlines and hotels embraced the ‘frequent’ traveler rewards programs. We consumers embraced the idea of earning rewards for our travel.
Little did we know that loyalty cards would band together and plot to overtake [...]
Customer service (also known as Client Service) is the provision of service to customers before, during and after a Purchase. According to Turban et al, 2002, Customer service is a series of activities designed to enhance the level of customer satisfaction that is, the feeling that a product or service has met the customer expectation. [...]
My sister-in-law recently shared a little tip with me, and even though the tip was related to housekeeping, I thought it was a great concept to apply to any business.
Here’s what she said: she always ends her day by making sure her kitchen sink is cleaned. No leftover dinner dishes. No stray items. Stainless steel [...]
Telemarketing is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services,either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
Telemarketing has [...]
A sales lead is the identity of a person or entity potentially interested in purchasing a product or service,and represents the first stage of a sales process.The lead may have a corporation or business associated (a B2B lead) with the person(s).Sales leads come from either marketing lead generation processes such as trade shows, direct marketing, [...]
SWOT tool is one of the main management strategies. It refers to Strength, Weakness, Opportunity, and Threat. An explanation of each element will be provided as the following.
Strength Issue
You have to show your contact center’s strength. Thus, you can demonstrate this tool via many occasions while proceeding with tackling the management scenario.
As an [...]
Do you promise 100% Satisfaction Guaranteed? If so, how do you deliver for 100% of the complaints?
Your most important objective is to resolve the matter quickly and hopefully to the satisfaction of everyone. The goal is to quickly eliminate the potential spread of bad word of mouth that can kill your business. [...]
When you first start out in Internet marketing you are excited about your new venture and you picture yourself making thousands of dollars. You have seen hundreds of advertisements all telling you how much money you can make by basically sitting at your computer doing nothing. What you quickly realize is that these advertisements could [...]
People grudgingly accepted the lack of customer service as the price they paid for cheap products. They complained, but they bought anyway because that’s just the way it was. Online shopping, while distant, is more customer centered than many local retailers.
To develop a rapport with customers in a virtual environment, online marketers had to [...]
With so many home businesses out there, and so many people leaving their jobs to become entrepreneurs, why have we not heard about more success stories? Whether you have been working on your own home business for quite a while, or you are just looking to get started, you will find that it can [...]
This is truly an amazing world we live in these days. The internet gives us instant access to new ideas, education and income opportunities everywhere on the planet.
Technology is changing at such an incredible pace. Frequently it is challenging, and occasionally overwhelming, to keep up with all the new income possibilities [...]
During the stage of globalization and the attached issues, there are new items come into use. One of them is the Call Center. The call center is considered the corner stone of nowadays business. Modern technology enhances the operation successfully, especially when getting involved with it. Initially, you have to understand your Call Center well.
Call [...]
When you are looking to make sure that you are making the money that you need to when it comes to internet marketing, you will find that it is important to make sure that you have a good foundation to build it on. Although there are plenty of different success stories that you might [...]
If you have ever worked in the retail or customer service industries then the words mystery and shopper are ones with undertones of dread and humiliation. As if an anonymous report was not bad enough, now your run of the mill mystery shopper is armed with audio visual equipment. The battle lines have been drawn [...]
As customer experience management (CEM) continues to gain importance in the minds of today’s CEOs, more and more companies are taking on customer experience management projects to improve customer satisfaction, develop better customer insights, nurture customer loyalty and advocacy, and improve customer lifetime value. The rapid rise to the top echelons of strategic priority [...]
The relationship between a client and bank symbolizes a very important affiliation. Whether for personal or business banking, clients who entrust their finances with a particular financial institution are depositing more than just money. They are conveying a trust in the bank’s ability to meet their needs through products and customer service.
Some would say customer [...]
In part because of the Internet, more and more customers are looking to do business after normal business hours. They surf the Internet for the products they are interested in, search for websites of the businesses they want to get these products from, then look at the business itself to see how they can [...]