As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.
The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.
One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you.
A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places by simple doing a Google search. While you need to pay for such services, you are at liberty to take the credit for written articles.
Alternatively, you can republish articles from article directories, which exist by the hundreds. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed. You cannot copy the content and put it on your website. That will also get the page where you placed the content penalized by Google, it will be marked as duplicate content.
If you link back to the source, you are doing the right thing.
In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid. It is always however best option to learn writing yourself at the same time. You need to connect with your subscribers. You do not need to be a world class writer, just proper grammar and the ability to communicate, deliver a message.
It is even better that you put in your personality while talking. You do not have to impress subscribers with your grammer, or writing skills. You have to though connect with them so you get their trust. Writing an ezine is really you being yourself as if talking to someone. With practice you get the feel of writing.
Remember, no one is going to judge you on the writing style.
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